A little bit of everything with
Aurora Gonzalez
Blog Posts
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Humor, Risk, and Reputation: What PR Pros Can Learn from e.l.f.’s Latest Misstep
Read more: Humor, Risk, and Reputation: What PR Pros Can Learn from e.l.f.’s Latest MisstepIn August 2025, e.l.f. Cosmetics—one of the most disruptive voices in beauty marketing launched their latest campaign, “e.l.f.ino & Schmarnes.” Styled as a cheeky legal parody, the campaign stars drag performer Heidi N’ Closet and comedian Matt Rife as a courtroom duo fighting “the case against overpriced beauty.” The activation included a commercial, a pop-up…
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Everything I Bought at Ulta This Winter Term —And What I’d Repurchase
Read more: Everything I Bought at Ulta This Winter Term —And What I’d RepurchaseIf you have followed my blog this term, you know I work at Ulta Beauty. This job allows me to try new products, and this winter term was no exception! In this post, I’m sharing everything I bought and honest reviews on whether I’d repurchase or pass. If you’re looking for your next beauty must-have,…
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Picture-Perfect Beauty: The Power of Clear Infographics
Read more: Picture-Perfect Beauty: The Power of Clear InfographicsThe Power of Clear Infographics in the Beauty Industry Visual storytelling has never been more essential in the fast-paced world of beauty and consumerism. Well-designed infographics make complicated information simple to read, engaging, and memorable, whether infographics present product advancements, ethical issues, or industry trends. They help consumers to make knowledgeable choices. From highlighting inclusive…
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Glitter, Glam, and Growth: Pilar Gallos on Beauty, Confidence, and Finding Her Signature Look
Read more: Glitter, Glam, and Growth: Pilar Gallos on Beauty, Confidence, and Finding Her Signature LookMakeup is more than just foundation and eyeliner—it’s an art form, a confidence booster, and, for many, a form of self-expression. Few people understand this better than Pilar Gallos, a prestige beauty advisor (PBA) at Ulta Beauty with years of hands-on experience in the industry. With a passion for inclusivity and an eye for trends,…
My Ulta Beauty Must Haves
I have been working at Ulta Beauty since March 2023 these are my must haves!
Aurora Gonzalez 